I am currently having a nervous breakdown as we have dropped a long way down the first page of Google for our main keyword. The problem for us is links, we have a good number of quality links, but it would seem our new competitors have a considerable amount more. Having been number 1 for a over a year we were ousted by another competitor who had a different product catalogue to us and so they had a broader range of people linking to them for these different types of products as well as the one that we were competing on. Whilst I was a bit annoyed to give up that number one spot it never really affected sales. I don’t think we even noticed when we went to number three, when another competitor had a lot of SEO work done on their site.